These days it’s all about content.
There are so many social media pages, websites and microsites to fill it is impossible (or at least very expensive) to source all of your content from professional sources.
Many brands and businesses are starting to look to their customers to help out but it is hard to mobilise this new wave of content creators without having a dedicated home and driven incentives. This is a big part of the Tikklr mission, to become that place.
But it's not just about filling pages it's also about listening.
More than ever before consumers are seeking out advice before they buy and speaking out about their experiences. The power of 'one true word' coming directly from your consumers is worth more than pages of finely tuned copy or elaborate advertising campaigns. We want to harness this power.